<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://jonycapecchi.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/7221539a-734e-4da1-8309-3a62fb414dd4/profile.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732122459586-HNB9TFOZ3QL5F6JAUBD2/branding_gallery.jpg</image:loc>
      <image:title>Portfolio Jony Capecchi | Product, Brand &amp; UX Design Work - Graphic Design and Branding</image:title>
      <image:caption>A collection of bold, thoughtful branding and graphic design projects — from startups to established businesses. Whether launching something new or refreshing an existing identity, I focus on creating visuals that feel distinct, scalable, and emotionally resonant across digital and physical touchpoints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563577883605-C2SLF5FHAZ28V1OFWS49/kiltr_gallery.jpg</image:loc>
      <image:title>Portfolio Jony Capecchi | Product, Brand &amp; UX Design Work - KILTR</image:title>
      <image:caption>Kiltr Social Platform Design &amp; Branding As the first design hire at Kiltr, a Scottish-based social platform, I shaped the brand identity and led UI/UX across web and mobile. From user onboarding to community engagement features, the goal was to create a distinct, localized experience rooted in culture, creativity, and connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1746714113926-B6I79CALFF2KCRTPDRW0/le-bank_gallery.jpg</image:loc>
      <image:title>Portfolio Jony Capecchi | Product, Brand &amp; UX Design Work - Bank of the West</image:title>
      <image:caption>Led the end-to-end redesign of Bank of the West’s mobile banking experience — including account overviews, transaction details, carbon footprint tracking, and the reimagined Hub for settings and services. The project focused on improving usability, accessibility, and customer engagement while supporting the transition to BMO.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563571850284-1DTTSJ7GXYKS6ARQJTE7/stanza_gallery.jpg</image:loc>
      <image:title>Portfolio Jony Capecchi | Product, Brand &amp; UX Design Work - StanzaCal</image:title>
      <image:caption>First design hire for Stanford College led scheduling app, focusing on finding ways to make calendar experiences more powerful for users. We offering B2C opportunities through new channels within calendar products across mobile, web, app and browser extension. Building the brand and product from inception.  Year 1: Every major college used Stanza. Year 2: Every major U.S. sports team was onboarded. Year 3: Most major sports teams worldwide. Year 4: Moved into other profitable paradigms   Worked across multiple teams, owning design ideas and guiding project managers, engineers, marketing and business development through creative outcomes.  Developing mockup and prototype experiences for user research.  Maintaining a strong social presence for events and brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563571840336-I22CX7PVJ2LHCUZLGJA8/zest_gallery.jpg</image:loc>
      <image:title>Portfolio Jony Capecchi | Product, Brand &amp; UX Design Work - ZestCoin</image:title>
      <image:caption>ZestCoin Branding &amp; Product Design Led the visual identity and product design for ZestCoin, a Web3 project focused on community-powered staking and decentralized growth. Delivered a bold rebrand, social launch assets, and early product concepts that helped build early traction and trust within the crypto space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563577853286-PD1AQ3E9TULCMR1KTJZN/niche_gallery.jpg</image:loc>
      <image:title>Portfolio Jony Capecchi | Product, Brand &amp; UX Design Work - Niche Optical Tailor</image:title>
      <image:caption>Redesigned the digital experience for Niche Optical Tailor — a high-end boutique optician in Glasgow’s Merchant City. With over 25 years of street-level success, the goal was to create a website that reflected the shop’s personality, craftsmanship, and curated eyewear collections while making it easier for new clients to explore and book appointments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563572102690-DD88DGPJJZ9UILRXUPLD/flip_gallery.jpg</image:loc>
      <image:title>Portfolio Jony Capecchi | Product, Brand &amp; UX Design Work - FlipTix</image:title>
      <image:caption>Designed the end-to-end mobile experience for Fliptix — a ticketing platform that lets users return or buy tickets in real time for sold-out events. Focused on intuitive resale flows, venue mapping, and personalized recommendations to make event access more flexible and fan-friendly.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/stanza</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/6d4d4f9a-c026-4a8a-a20e-8b33db0acec8/stanza_banner2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562096863164-Y6YXWXNCQL2BDH6V2C79/stanza_profile_feed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562097670811-S8HHUG29FU4SN8LQWFIQ/Stanza_map_filter.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/42beca1e-f220-4b0a-a169-52d55f9d8b5b/stanza_sync.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562029485259-RNFXLXO6FTS2B56RHWJD/stanza_banner2.jpg</image:loc>
      <image:title>Stanza | Calendar UX &amp; Brand Design by Jony Capecchi - Brand &amp; Product Design</image:title>
      <image:caption>STANZA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562096863164-Y6YXWXNCQL2BDH6V2C79/stanza_profile_feed.jpg</image:loc>
      <image:title>Stanza | Calendar UX &amp; Brand Design by Jony Capecchi - Publishers Feed View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562097670811-S8HHUG29FU4SN8LQWFIQ/Stanza_map_filter.jpg</image:loc>
      <image:title>Stanza | Calendar UX &amp; Brand Design by Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562099506978-3LMPDMVB76908N2K9914/stanza_sync.jpg</image:loc>
      <image:title>Stanza | Calendar UX &amp; Brand Design by Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563911711695-OPNJ2AUI3X97K521SEVC/stanza_mug.jpg</image:loc>
      <image:title>Stanza | Calendar UX &amp; Brand Design by Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563914240257-Q28KEVSYBR6P17YLJ18M/stanza_greetings.jpg</image:loc>
      <image:title>Stanza | Calendar UX &amp; Brand Design by Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563913324690-XF2WEXDKYZTN6IMKH7ES/stanza_tee.jpg</image:loc>
      <image:title>Stanza | Calendar UX &amp; Brand Design by Jony Capecchi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/kiltr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/7892229e-69ca-4f3c-a396-abfea3b227d6/kiltrbk.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562707483835-MKHINWLN2Q5LU2DJU2BY/kiltr_feed_illustrations.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562712392741-2NBR57Y71DZ7N3ABTCH7/create_post.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/a3145f9c-d292-4c1e-a649-947ae8fb8b41/kiltr_screens.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562707483835-MKHINWLN2Q5LU2DJU2BY/kiltr_feed_illustrations.jpg</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi - Publishers Feed View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562712392741-2NBR57Y71DZ7N3ABTCH7/create_post.jpg</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/a3145f9c-d292-4c1e-a649-947ae8fb8b41/kiltr_screens.jpg</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732135010166-NVC64QRW9YKI03SL8OTI/CCA_KILTR_referendumA3.jpg</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732135024208-ED4C9MPER6RYN1LT4P2H/October_Feast_online.jpg</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732135119803-N4Z2AGBFDZG64DD1KKEZ/T-shirt+slogan.png</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732135171350-SIALIN8JTI8T6WIP7YAN/bike1.jpg</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732135221963-WA8KTD4ANUP62Q08X2RV/glasto.jpg</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732135234491-88KNTONI4ENBK0FG4PUF/blog_image.jpg</image:loc>
      <image:title>KILTR | Social Platform Branding &amp; UX – Jony Capecchi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/zestcoin</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/21c3eaf0-e734-4e4c-a925-76c028761632/zest_banner.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562890291055-6AE4U924Q57Z8QR9D9YX/zest_branding.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562891419646-LRL4E2PLXD0O3C9H7AWR/zest_lap.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562886219807-DU7TQMNZLXQYLOZ5FVR2/zest_device_walk.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562022237853-1LIF4N3M0LKI2WRMOYTL/803cac70-b913-4f21-8a8e-5b4b516b16a9.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562890291055-6AE4U924Q57Z8QR9D9YX/zest_branding.jpg</image:loc>
      <image:title>ZestCoin | Crypto Brand &amp; Product Design – Jony Capecchi - Publishers Feed View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562891419646-LRL4E2PLXD0O3C9H7AWR/zest_lap.jpg</image:loc>
      <image:title>ZestCoin | Crypto Brand &amp; Product Design – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562886219807-DU7TQMNZLXQYLOZ5FVR2/zest_device_walk.jpg</image:loc>
      <image:title>ZestCoin | Crypto Brand &amp; Product Design – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562888087699-1DIZ9JBU37PTEYSK997P/zest_hats.jpg</image:loc>
      <image:title>ZestCoin | Crypto Brand &amp; Product Design – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562888836962-A9VCJX94XDL1SV63KJKY/zest_letters.jpg</image:loc>
      <image:title>ZestCoin | Crypto Brand &amp; Product Design – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1562888952579-KQ3O1FV6XE4B36066TRQ/zest_tee.jpg</image:loc>
      <image:title>ZestCoin | Crypto Brand &amp; Product Design – Jony Capecchi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-25</lastmod>
  </url>
  <url>
    <loc>https://jonycapecchi.com/fliptix</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/835016f0-e640-4bd2-8858-20959988fd8c/fliptix_banner.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563386289373-S82V4YWDH9VBOX6LJXY0/fliptix_branding.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563401022554-CKL7SGQ8ZNIOELD2OK0G/fliptix_intro_user.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563407721194-L1JF7BQYOZ9AATKV6NX5/fliptix_purchase.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563555088245-U6U13IJIPDEXD85XGLP9/fliptix_flip.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563235423277-4HANMQHY2DDO0ZW474BQ/fliptix_banner.jpg</image:loc>
      <image:title>FlipTix | Ticketing App UX &amp; Visual Design – Jony Capecchi - Product Design</image:title>
      <image:caption>FLIPTIX</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563386289373-S82V4YWDH9VBOX6LJXY0/fliptix_branding.jpg</image:loc>
      <image:title>FlipTix | Ticketing App UX &amp; Visual Design – Jony Capecchi - Publishers Feed View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563401022554-CKL7SGQ8ZNIOELD2OK0G/fliptix_intro_user.jpg</image:loc>
      <image:title>FlipTix | Ticketing App UX &amp; Visual Design – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563407721194-L1JF7BQYOZ9AATKV6NX5/fliptix_purchase.jpg</image:loc>
      <image:title>FlipTix | Ticketing App UX &amp; Visual Design – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563555088245-U6U13IJIPDEXD85XGLP9/fliptix_flip.jpg</image:loc>
      <image:title>FlipTix | Ticketing App UX &amp; Visual Design – Jony Capecchi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/niche</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563557793159-HPPAWA68RWSBXAWFVP0O/niche_banner.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563561689520-0PK7MTDGYBZWKLY27KM7/niche_brand.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563559935858-Q9XTCOBTEPQZ4VQNN0XT/niche_mobile.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563562064641-FOKCP7RBT6NXEMLUHNU5/niche_desktop.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563557793159-HPPAWA68RWSBXAWFVP0O/niche_banner.jpg</image:loc>
      <image:title>Niche Optical | Boutique Optician Website Design – Jony Capecchi - WEB &amp; MOBILE Design</image:title>
      <image:caption>NICHE OPTICAL TAILOR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563561689520-0PK7MTDGYBZWKLY27KM7/niche_brand.jpg</image:loc>
      <image:title>Niche Optical | Boutique Optician Website Design – Jony Capecchi - Publishers Feed View</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563559935858-Q9XTCOBTEPQZ4VQNN0XT/niche_mobile.jpg</image:loc>
      <image:title>Niche Optical | Boutique Optician Website Design – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563562064641-FOKCP7RBT6NXEMLUHNU5/niche_desktop.jpg</image:loc>
      <image:title>Niche Optical | Boutique Optician Website Design – Jony Capecchi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/01f07e59-2755-4f84-b754-bbe399ca96dc/branding_banner.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563919619255-25JSXWKPD6MA5EMCDS3W/branding_overview.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1566326013423-VS8NTRMMH873E9J2R79R/image-asset.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1566326697303-55MZ8SI603FP2J7DEL4S/image-asset.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/ac0cc348-3af5-48a9-bc82-8673515dc841/lympo_app.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1563919619255-25JSXWKPD6MA5EMCDS3W/branding_overview.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1566326013423-VS8NTRMMH873E9J2R79R/image-asset.jpeg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1566326697303-55MZ8SI603FP2J7DEL4S/image-asset.jpeg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/ac0cc348-3af5-48a9-bc82-8673515dc841/lympo_app.png</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1566347833833-TE1UMXG52655SYU1DOFP/book_stand.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1566347846434-3OUIN1ECGWLLS3RU8QTT/desk_display.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1566347860507-5SR2EYQCQRJVD63GZ348/window_display.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1564013504738-B3WSWNDOD555QM8LK8FO/kiltr_gallery.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi - KILTR</image:title>
      <image:caption>Kiltr Social Platform Design &amp; Branding As the first design hire at Kiltr, a Scottish-based social platform, I shaped the brand identity and led UI/UX across web and mobile. From user onboarding to community engagement features, the goal was to create a distinct, localized experience rooted in culture, creativity, and connection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1564013479089-SXMNYFA5GFW8C90LG2HN/stanza_gallery.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi - Stanza</image:title>
      <image:caption>First design hire for Stanford College led scheduling app, focusing on finding ways to make calendar experiences more powerful for users. We offering B2C opportunities through new channels within calendar products across mobile, web, app and browser extension. Building the brand and product from inception.  Year 1: Every major college used Stanza. Year 2: Every major U.S. sports team was onboarded. Year 3: Most major sports teams worldwide. Year 4: Moved into other profitable paradigms   Worked across multiple teams, owning design ideas and guiding project managers, engineers, marketing and business development through creative outcomes.  Developing mockup and prototype experiences for user research.  Maintaining a strong social presence for events and brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732154017895-G131JI6KZH5EC2Z2AY5O/le-bank_gallery.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi - Bank of the West</image:title>
      <image:caption>Bank of the West Mobile App Redesign Led the end-to-end redesign of Bank of the West’s mobile banking experience — including account overviews, transaction details, carbon footprint tracking, and the reimagined Hub for settings and services. The project focused on improving usability, accessibility, and customer engagement while supporting the transition to BMO.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1564013415535-11BFRM8V14SXJAZFCMP3/zest_gallery.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi - Zest Coin</image:title>
      <image:caption>ZestCoin Branding &amp; Product Design Led the visual identity and product design for ZestCoin, a Web3 project focused on community-powered staking and decentralized growth. Delivered a bold rebrand, social launch assets, and early product concepts that helped build early traction and trust within the crypto space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1564013427497-DJAGHMEY80E50UVSQLI0/niche_gallery.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi - Niche Optical Tailor</image:title>
      <image:caption>Niche Social Platform for Creators Worked with the founding team at Niche to design a clean, intuitive platform that empowers creators to build exclusive communities using Web3 technology. Focused on simplifying user flows, refining visual hierarchy, and crafting a flexible brand system for both mobile and desktop experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1564013440298-6BTP5BOZ3DFZHACWZGQH/flip_gallery.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi - FlipTix</image:title>
      <image:caption>Fliptix Ticketing Experience Design Designed the end-to-end mobile experience for Fliptix — a ticketing platform that lets users return or buy tickets in real time for sold-out events. Focused on intuitive resale flows, venue mapping, and personalized recommendations to make event access more flexible and fan-friendly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1732130613763-W8GDSQ2GV6WQVMN3DB2S/branding_gallery.jpg</image:loc>
      <image:title>Branding &amp; Graphic Design Work – Jony Capecchi - Graphic Design &amp;amp; Branding</image:title>
      <image:caption>Graphic Design &amp; Branding Work A collection of bold, thoughtful branding and graphic design projects — from startups to established businesses. Whether launching something new or refreshing an existing identity, I focus on creating visuals that feel distinct, scalable, and emotionally resonant across digital and physical touchpoints.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/628a5653-3d77-47a3-932b-de13b95bd9ba/jonyreminy.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/bank-of-the-west</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/6a5b1e48-d925-408d-88f3-8263de568c04/le-bank_banner2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/f780d53f-eb94-4790-ade5-7b0914dbf361/Iconography.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1746559282191-PGFR7DYJBHEZURGRHWCF/new_overview_details.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1729276381413-AWAR2TFWY0WB3MLIURVA/botw+app.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/8ee5f83a-4b05-4eac-b500-a3d70046192d/1%25+account.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1746632122441-88HDPZ4U96O4LKCWF98H/more+menu.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1746632129254-NTEYPTC2ZULJD0AQKTYU/my-hub.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/ce5029a1-84e2-4b89-8399-3d3836da15af/case+study.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/1746559243623-Q75KQCZEH4O1CSPJYNK2/old_overview_details.jpg</image:loc>
      <image:title>Bank of the West | Mobile UX &amp; Product Design – Jony Capecchi</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1143c0e0749d0001b456e0/cec7f891-7337-4248-a015-3209085eae93/rem3.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://jonycapecchi.com/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>58176-02-01</lastmod>
  </url>
  <url>
    <loc>https://jonycapecchi.com/store/p/design-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
  </url>
  <url>
    <loc>https://jonycapecchi.com/store/p/websites</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
  </url>
  <url>
    <loc>https://jonycapecchi.com/store/p/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
  </url>
  <url>
    <loc>https://jonycapecchi.com/store/p/product-design-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
  </url>
  <url>
    <loc>https://jonycapecchi.com/store/p/product-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-16</lastmod>
  </url>
</urlset>

