Jony Capecchi
About

Designer.
Still curious.

I’m Jony, a designer from Glasgow. I spent more than 15 years living and working in the US, across Los Angeles, San Francisco and New York, designing digital products, brands and experiences for startups and larger organisations.

I started in graphic design and moved deeper into product over time. That background still shapes how I work: typography, hierarchy, systems, storytelling and making complicated things feel simpler.

Jony with his son by the Manhattan Bridge
The thread

Design for growing ideas.

I’ve always been most interested in the point where something is still taking shape. Early products, new companies, changing teams, half-formed ideas. I like figuring out what matters, giving it structure and helping turn it into something people can actually use.

That has taken me from graphic design and brand work into product design, mobile apps and startup teams, including being the first designer at several companies. The medium changes. The part I enjoy doesn’t.

Product Bank of the West

Mobile banking, product systems and the transition into BMO.

Startup Stanza

Brand and product design for a calendar platform used by millions.

Founding design FlipTix · KILTR · early-stage teams

Helping shape products, identities and design systems from the beginning.

Earlier work Brand & graphic design

Publishing, campaigns, packaging and identity work that still informs the digital work.

Current practice

Built &
Found.

Today I also run Built & Found, my independent studio for websites, brand and digital growth. It’s where the same product-thinking approach gets applied to smaller businesses and organisations that need useful, well-made digital work without the layers of a traditional agency.

Websites · Brand · Local presence · Growth
Visit Built & Found
Double-exposure portrait of Jony over the Manhattan Bridge, with Jony and his son silhouetted on the waterfront
Back in Scotland

Back in Scotland.
Onto the next thing.

After more than 15 years in the US, I’m now back in Scotland and based on the west coast.

Different pace, same curiosity about good ideas and the people trying to build them.