Brand / Art Direction / Web

NICHE OPTICAL TAILOR

You can only be as good as your taste

Niche Optical Tailor is a boutique opticians, located in the Merchant City within Glasgow, Scotland. Being extremely successful for more than 25 years i was delighted to help bring their digital presence in line with their street popularity.

Mobile Chique

Simple UI / UX is in keeping with everything Niche does. The business model is very much successful with face to face appointments, So it was important to focus the mobile experience around that. Showing the product with easy access to making a visit to the store.

Telling the Story

Keeping in touch with the brand, Niche Optical are all about breaking the boundaries in their marketplace and it was a pleasure to help them launch their first presence on the web back in 2013. They have since went from strength to strength while maintaining the values of a family run business that has true respect within the optical industry.