Selected work / ongoing archive2000s → now

Brand &
Graphic Design.

Identity, publishing, packaging, campaigns and things made over the years.

Not every project needs a full case study. This archive gives the substantial work room to breathe while keeping smaller pieces easy to find.

IdentityPackagingPublishingCampaignsPrint

01 / Project index

Selected projects.

Choose a project to jump to its story below. The index keeps the archive tidy while giving each substantial piece its own space.

02 / Campaign & editorial

British Red Cross.

An awareness campaign concept developed for a British Red Cross design competition during a period of major natural disasters around the world.

Campaign / Editorial / Information Design

Turning the scale of a tragedy into an immediate visual message.

The brief was to bring attention to the human impact of natural disasters through typography and messaging. The resulting system combined stark type, black and white photography, casualty statistics and a restrained red accent across posters, brochures and longer-form editorial material.

Brochure application

The same visual language was extended into brochure and volunteer-facing presentation material, keeping the campaign idea consistent across different formats.

03 / Bridge project

White Matter.

Brand, product marketing and editorial design for a property technology and marketing business serving estate and letting agents.

Brand / Product Marketing / Editorial Design

Making a complex digital service feel clear and considered.

White Matter was a property technology and marketing platform for estate and letting agents, combining website design, digital property tools and strategic marketing services. I developed the visual identity and a suite of sales and product communications designed to make a complex digital offering feel clear, considered and easy to understand.

01Identity

02Editorial design

03Product features

04Information design

05Marketing strategy

04 / Packaging project

Jenier World of Teas.

Identity and packaging design developed as part of the team at Indez, creating a more distinctive system across pouches, sachets and supporting materials.

Brand / Packaging / E-commerce

A packaging system built around discovery.

The work combined a refined identity with a more expressive packaging language built around origin, flavour and exploration. The system had to work consistently across larger tea pouches, individual sachets and the wider customer experience.

05 / Publishing project

Back of Beyond.

Book design, publishing identity, custom photography and promotional material for Scottish author Brian Ledsom and Argyll Triad Publishing.

Publishing / Photography / Promotion

A small publishing project with a complete visual world.

The work extended beyond the book cover into a publishing mark, original location photography and launch material, giving the project a consistent identity from the first promotional image through to the physical book and its release.

06 / Campaign, editorial & retail

Waterstones Murder Mystery Month.

A promotional concept for a month of crime titles that had made the leap from page to screen, carried through booklet, poster and in-store display.

Promotion / Editorial / Display

A murder mystery month built as one visual world.

The brief centred on a promotional booklet for Waterstones, bringing together Misery, Psycho, Torso, No Country for Old Men and To Live and Die in L.A.. The visual direction takes cues from Saul Bass: cut-paper geometry, blunt typography, limited colour and a sense of tension that could move from page to poster to shop display.

01Booklet

02Campaign poster

03Retail display