Stanza.
I joined as one of the first five hires and helped turn a college sports scheduling idea into a product that reached more than five million calendar syncs.
Make the things people care about effortless to follow.
Overview
Stanza started around one useful idea: make schedules easy to find and effortless to add to the calendar people already used. I worked across the product, brand and company as that idea expanded from college sport into major leagues, global football and entertainment.
Find it. Follow it. Put it on your calendar.
The sync experience was the product’s simplest and most important idea. The job was to remove as much friction as possible between interest and action.
A team, sport, event or schedule.
Google, Exchange, Outlook or iCal.
Location, events and notifications.
Related events and content continue the loop.
The calendar became a way to find what was next.
As the catalogue grew, discovery mattered as much as syncing. We explored location, categories, price and profile signals to surface relevant events around the user.
Discovery moved Stanza beyond a utility and toward a place people could browse.
Map view · mobile filtering · suggested calendars · ticket pricingSchedules grew into profiles, events and commerce.
The product expanded around the sync action, giving teams and users richer places to follow events, see related content and move into ticket buying.
The core action stayed simple, but the product around it became much richer: team profiles, event feeds, maps, ticketing, suggestions and content all created reasons to stay in the ecosystem after the calendar sync was complete.
The product had to feel like more than a calendar tool.
Because I was there from the beginning, the work stretched well beyond UI. The brand had to live across partnerships, social, merchandise and the little things that made the company feel like itself.
Product design, visual systems, promotional work, social, partnerships and internal culture all sat close together. That breadth became one of the most formative parts of the role.
One niche became a lot of niches.
The best part was the startup rush of helping take something from an early idea to millions of people using it.