Product design / Mobile App Team
Bank of the West
Overview
As a Senior Product Designer on the mobile app team, I led several exciting projects. From designing new account types that helped users monitor their carbon footprint and spending habits to playing a key role in refreshing the mobile interface, creating a user hub, and developing a new digital mailing center.
These efforts greatly improved user productivity while elevating the overall app performance. Additionally, I was the Senior Designer overseeing the process for our final product, which guided users through the transition to a new banking experience due to an acquisition. Our primary goal, which significantly affected the bank's 2 million app users, was to make users feel secure and at ease throughout the change.
The Work
User Hub
Mail Centre
1% For The Planet Account
Mobile App
Zelle Pay
My Impact
Across every project I worked on with my team, there were significant impacts. Most notable would be the creation of an in-app messaging center which allowed users to connect with various departments of the bank easily. While this was hugely successful from a product perspective and became a main features used. So much was the popularity of the feature we had to make constraints to requests so that support staff could deal with the workload.
I was also the Senior Designer overseeing the workflow for our final product, which guided users through the transition to a new banking experience at BMO (Bank of Montreal). Our primary goal, which significantly affected the bank's 2 million app users, was to make users feel secure and at ease throughout the process.
A key team member across various teams like research, marketing, product, and developmentto deliver the best possible results.
From concept to delivery: User research studies, mockups, wireframes, prototyping Lo-Fi to Hi-Fi designs. Working with and guiding development through all aspects of the design.
Building branding and iconography patterns while updating and containing a consistent design system.
“I never anticipated working for a bank but design leadership wanted to push boundaries away from traditional banking, while bringing in a new modern era for customers and this really appealed to me.
Being the sole designer for the Mobile App Team for more than a year was one of the most challenging but rewarding periods of my career.”
Skillset
Brand Development
Graphic Design
Product Design
UI/UX Design
Iconography
Typography
Community Research
Promotional Design
Responsive Web & App
Design System
Branding: Typography & Iconography
I helped bring our branding and iconography together in a way that felt connected and true to who we were as a brand. I worked closely with the team to make sure everything, like our icons, colors, and fonts—looked and felt consistent across the board. The goal was to create a style that was not only clear and easy to understand but also memorable and true to our brand’s personality. It was all about making sure our visuals worked well together, whether someone was using our app, browsing the website, or checking out our social media.
Platform / Mobile Icons
Old & New Icon Sample
Before Redesign of Account Experiences
Bank of the West’s original account views were functional but static — focused on balances with limited visual hierarchy and minimal interactivity. Key actions were hard to find, and there was little support for understanding spending or trends.
After The Redesign
The updated experience introduced clearer hierarchy, contextual actions, and more intuitive navigation. Users can now easily transfer funds, manage cards, and view cash flow insights — all within a cleaner, more accessible interface. As part of a broader digital refresh, we redesigned both the overview and detail screens to bring clarity, usability, and momentum to everyday banking.
A New Kind Of Account
Tracking Carbon Impact
Turning everyday spending into climate awareness
As part of our sustainability initiative with 1% for the Planet, I was lead for a new account experience that helped users track their carbon footprint — directly from their transaction history.
Users could:
• View their monthly CO₂ footprint and compare it to national averages
• Track progress over time and see reductions in specific categories like retail or travel
• Receive personalized insights that encourage more mindful spending
• Offset their footprint automatically, with visible donations linked to their savings
This feature transforms banking into a tool for climate action — giving users the transparency, tools, and encouragement to align their financial choices with a healthier planet.
Reimagining the More Menu: To My Hub
What was once a catch-all menu for miscellaneous links and buried settings became an opportunity to rethink how users access essential tools, preferences, and support.
We transformed the legacy “More” tab — often a cluttered dumping ground for features — into a guided, structured space called My Hub. Organized into Personal, Security, and Resources, the Hub brings clarity to account settings, makes security preferences easy to find, and surfaces key services users actually need — like card tools, document access, and messaging.
This redesign prioritizes findability, relevance, and personalization, making it easier for users to manage their banking experience with confidence.
Final Project: From Bank of the West to BMO
As part of the transition from Bank of the West to BMO, I led the design work to ensure a seamless experience for millions of users navigating this change. From account migrations to updated visual systems and feature enhancements, this case study captures the challenges, strategy, and solutions behind one of the most meaningful projects of my career.
Portfolio Projects
